January 1, 2013

Crown Media Family Networks wanted to creatively kick off 2013 with a perpetual flip calendar for their Ad Sales and Distribution clients. Using the distinctive brand voices of their two networks (Hallmark Channel and Hallmark Movie Channel) as a base, we brainstormed various inspirational and quirky phrases and interspersed them on all months, days, and dates of the calendar, so that recipients would flip to a new message each day of the year (and for years to come!)

August 8, 2012

In May, we began our first project with The Home Depot. We partnered with The Home Depot safety team to brand a new associate safety initiative and launch it in 2,300 outlets by early August. Our “to-do” list included focus groups, strategy sessions, video shoots, online & print components, and the production of 164,000 patches! The Safety Matters campaign is something that we’re very proud of; it’s been our pleasure to work with The Home Depot and to enable their ongoing commitment to maintaining a safe and healthy work environment. 

June 25, 2012

We are so pleased to announce the Mall of Georgia retail store opening of Leonisa, an award-winning intimate apparel, shapewear, and women’s lingerie company new to the U.S. market!  Planet Studio partnered with Leonisa over the past several months, developing brand and message strategy along with environmental creative for their first U.S. retail location.  Congratulations to the Leonisa team for a successful launch!

March 7, 2012

We’ve just wrapped up copywriting and design work for Crown Media’s 2012/2013 Upfront presentation. We were delighted to once again partner with Crown Media Family Networks and collaborate in sharing their story in a compelling manner, staying true to the essence of their brands.

February 15, 2012

We were excited to have the opportunity to design and author the Blu-ray and DVD for PBS’ upcoming series America Revealed. Hosted by Yul Kwon, this 4-part series will feature the intricate processes that go into making our lives convenient on a daily basis…most of which you’d never imagine exist!

December 12, 2011

We learned a great deal about the importance of infection prevention with our client, IrriSept, when we developed a new website that would serve as a way to educate healthcare professionals and highlight IrriSept’s complete cleansing and debridement system!  With their IrriSept and IrriSept O.R. products, the company’s goals are to help treat and prevent infections, help improve patient outcomes, and to increase the safety of healthcare professionals...all of which are very important in the healthcare world!

November 28, 2011

Planet Studio is excited to feature the new website we created for Aerial Access Equipment. The website is created so that no matter what device is being used, it will re-size and re-format automatically to remain user-friendly. Take a look and test it out on your computer, tablet and mobile device!  www.aae-la.com

October 13, 2011

This June, Planet Studio launched the JetBlue and PBS Kids’ Soar with Reading  campaign which has seen great success in generating awareness and promoting children’s literacy across the country. In just 3 months, an estimated 1,500 books have been donated through First Book and our members have logged over 192,000 reading minutes. Even more, there have been over 110,000 registrations for the Soar with Reading sweepstakes! We will be announcing the lucky winner of a JetBlue vacation to Atlantis and the Library winner of $10,000 worth of Random House books this October. To learn more about this exciting program, visit SoarwithReading.com.

October 3, 2011

Planet Studio just finished redesigning and revamping the Change Strategies Group company website -www.changestrategiesgroup.com.  With an updated look and new content, Change Strategies is excited to share their range of services with existing and new clients, ultimately helping teams work better together by uncovering each team member’s individual motivators and thinking styles.

September 16, 2011

We just wrapped up DVD and Blu-ray packaging and authoring for PBS’ upcoming Ken Burns newest title, Prohibition.

Prohibition is a three-part, 5 ½ hour documentary film series directed by Ken Burns and Lynn Novick that tells the story of the rise, rule, and fall of the Eighteenth Amendment to the U.S. Constitution and the entire era it encompassed. This compelling series airs for 3 nights, beginning October 2, 2011, so be sure to check it out!

July 25, 2011

Our interactive team continues to grow! We welcome Candy Zanabria as a web designer and front-end developer. Candy’s fresh approach to mobile-friendly design is a great asset to our team. And her background in print gives her a strong design basis and keen understanding of the interrelations between the ever-changing mediums. With a desire to create innovative design that works in today’s mediums, and a love for her craft, Candy is enjoying every aspect of her role as a web designer at Planet Studio.

July 11, 2011

Heesoo Goh is the newest addition to Planet Studio’s graphic design team, and we are thrilled to have her on board! With an impressive background that includes publication, brochure, logo, and poster design, along with extensive experience with editorial design, Heesoo brings with her a wealth of capabilities that are already wowing clients every day! Heesoo graduated from Savannah College of Art and Design with a B.F.A. in Graphic Design, and she also holds an A.A.S. in Industrial Design from Shinheung College in South Korea.

June 27, 2011

Planet Studio recently rebranded Symmetrics Group, an Atlanta-based sales and marketing consulting company. We created their new logo, marketing materials and website which define their business and the benefits they provide their clients. Please check out their website at www.symmetricsgroup.com.

June 24, 2011

JetBlue Airways and PBS KIDS have joined forces to keep children reading this summer through a new in-flight and online literacy campaign. Planet Studio designed the campaign branding, activity kit, website and produced the PSA. Check it out! 

June 20, 2011

Planet Studio and Rogers Athletic team up to let coaches and athletic program directors know about new products being offered in 2011 and ways athletic programs can budget for the new training equipment they need to get their team in shape now. Check out the Play Now, Pay Later program at www.rogersathletic.com/budget.

June 3, 2011

It’s a bittersweet day here at Planet Studio! We are sad to say goodbye to one of our AE’s, Hillary Gerber, who will be putting on her cowgirl boots and moving to Texas with her husband. Hillary has been an integral part of our Account Management team for over 6 years, and she will most definitely be missed by staff and clients alike. Though we hate to see her go, we wish her only the best of luck in this new, exciting chapter of her life. Thanks for everything, Hillary…we’ll miss you!

April 25, 2011

Perfetti Van Melle (PVM) asked Planet Studio to generate excitement and create a memorable experience for their sales team around one of their biggest product launches in the last 10 years! PVM is launching a new gum that will give consumers a choice of two flavors in one package in a unique way, strongly differentiating PVM from its competition. To highlight this key benefit and get the team pumped up, we created a sales meeting centered around creativity, innovation, and choices in Las Vegas.

From start to finish, we delivered a consistent message beginning with an email invitation that gave attendees the choice of hotel and entertainment. We designed all presentations and room decorations, booked talent, and kept the energy up throughout the meeting with a mix of music, lights, and games that everyone could participate in. It was a huge success and a lot of fun!

“The response to the sales meeting was overwhelmingly positive. Comments from broker partners confirmed this as one of the best rollout meetings they had ever attended. Congratulations to all involved for putting on this first class event! It clearly communicated the excitement, importance, and opportunity that exists for our new items and PVM USA as a whole.” - Jerry Niblett, PVM Sales

March 1, 2011

Joe joined Planet four months ago and we’ve been a little busy so we’re a little behind in this welcome...Welcome, Joe!  

Joseph Szala is a Senior Designer at Planet Studio who brings a wealth of knowledge of design, interactive and brand strategy.

After running a successful branding firm in central Pennsylvania and New York, NY for 8 years, Joseph joined the team at Planet Studio bringing with him new media strategy knowledge and design savvy for clients of many sizes and industries. His ability to see the bigger picture, and develop strategies that combine new media and traditional, make him a valuable asset to the company and our clients.

Joseph has spoken at numerous business trade events, and is a published journalist on the subject of branding and brand identity design. Joseph also served as Adjunct Professor at Art Institute of York, Pennsylvania where he taught Design and Multimedia. His design work has been featured in industry journals and publications.

February 18, 2011

Central Pet & Garden, in partnership with Symmetrics Group, asked Planet Studio to develop sales materials that will inspire and motivate the Central Garden sales team. The theme “Transforming for Growth” was selected and integrated into this year’s national sales meeting. The materials developed gave the Central Garden team members clear, energizing and applicable selling tools to aid in new sales efforts moving forward.

February 4, 2011

Commemorating the 150^th anniversary of the Civil War, PBS is redistributing Ken Burns’ acclaimed documentary film, The Civil War, including the original content from the 1990 version (re-mastered in 2002), while adding a 6^th disc that features bonus interviews with Ken Burns, Shelby Foote, and more. We were thrilled to work with PBS to update both the packaging and DVD menus for this project which is chock full of history and great cinematography! Available March 29th.

January 4, 2011

We are excited to have Gregory Krumm join us at Planet Studio. Krumm is a highly creative and detail-oriented designer with over 8 years of print experience.  He has worked on local and national accounts striving to create a harmonious line between creativity and profit. This exposure to a diverse client base has garnered him several design awards in the print industry.

Krumm’s creative skills are often utilized in helping the community. He recently donated his retouching and design skills to a 2009-2010 calendar promoting the awareness and detection of breast cancer garnering media hype and raising more than $21,000 in support of the fight against breast cancer.

December 10, 2010

Heatmax, the maker of air-activated heat packs, asked Planet Studio to evaluate their package designs and provide a recommendation to establish a stronger and more unified brand platform across their product range. We performed a competitive review and examination of existing consumer research and results showed that we needed to leverage the awareness of the HotHands brand name, improve the overall shopability of the packaging, and distinguish Heatmax’s product line in a cluttered category.  After new packaging designs were developed, we tested them using an online quantitative survey developed by our research division. Look for the packaging in stores now.

October 25, 2010

Planet Studio is currently designing DVD packaging, Blu-ray and DVD menus as well as authoring the NATURE series for PBS. The 10 part series features breathtaking imagery and fascinating topics, and we are excited to have the opportunity to work on this series with the PBS Home Video team. (One downside however, now we all want to go on vacation to one of these beautiful places.)

October 15, 2010

The newly revamped www.sixhourdifference.com went live on October 5th, marking a great milestone in a consumer-driven campaign for Molnlycke Health Care’s Hibiclens and Hibistat antimicrobial soap and wipes. To support the campaign, banner ads will run on various MomsLikeMe.com and local news sites across the nation, Facebook.com, and through ContextWeb’s network of nearly 11,000 sites. We’re thrilled about the buzz surrounding the campaign and the impact it is having on retail sales! The initial retail campaign supporting only Hibistat increased sales by 58% from the year-to-date average prior to the campaign.

October 8, 2010

Yes, it’s already time for Upfront!  With network Upfront events right around the corner, Planet Studio reached out with a “Big Ideas in Upfronts” mailer highlighting our company’s Upfront capabilities doubling as a friendly reminder that it’s time to get started for 2011. The school-themed mailer included a giant pencil, a huge calculator (totally addictive to play with!), and a fun poster.   We’re ready - let the Upfront season begin!

October 2, 2010

PBS asked Planet Studio to roll out the campaign for Ken Burns’ latest film, The Tenth Inning. Having designed and programmed the DVD for his original series, Baseball, it was a natural fit for us. We designed the DVD packaging and DVD & Blu-ray screens, as well as print ads for publications like Time and Sports Illustrated. Outdoor creative included subway train banners, a jumbotron, posters, coasters and more. The online campaign included an email and banner campaign with an expandable banner that housed a trivia game for users to test their baseball knowledge, watch the trailer and go to the Facebook page for more information.

October 1, 2010

Planet Studio would like to say Congratulations to one of our designers, James, and his wife who recently welcomed a new baby boy into their family! Hudson Emory was born on September 30th, weighed 7 lbs 5 oz, and was also welcomed home by big brother Carter and big sister Audrey.

September 13, 2010

The Hallmark Channel partners with Planet Studio to announce the launch of The Martha Stewart Show.  Planet Studio created mailers which were nothing short of creative, crafty, and one-of-a-kind. Top affiliates nationwide received a unique launch mailer that included a customized box with tune-in message that literally popped out of the box, accompanied by a Martha Stewart book & tote bag.   A custom card that slides to reveal a message was also developed to drive awareness & tune-in.  The programming premieres today so make sure to check it out.

September 7, 2010

Congratulations to one of Planet Studio’s Designers, Alicia, who tied the knot on September 6, 2010. The wedding took place here in Atlanta, GA and then the happy couple headed to Maui for their Honeymoon. We are wishing you both all the best!

August 4, 2010

Planet Studio is proud to announce that our direct mailer, designed to promote Alaven Consumer Healthcare’s new product Travelan, received the Gold Award of Excellence in the 2010 Communicator Award Contest. The Communicator Awards is one of the largest international programs honoring creative excellence among communication professionals and the 2010 competition received over 7,000 entries. We are very excited about winning this honorable award!

July 1, 2010

Once again Perfetti Van Melle asked us to team with them to design and produce their national sales meeting. "Raving Fan" was this year’s theme and was developed to reinforce a new sales method that PVM introduced at the event. Every component of the event - banners, table displays, PowerPoint presentations, games and prizes - were custom designed. We had a blast producing the "sports caster spoof" video clips that we incorporated into the presentation - they really added energy to the meeting and kept the crowd entertained. We kept it interactive by photographing each broker and uploading their custom Sports Card to the event’s Facebook page. All logistics were managed by our Planet Studio team who were onsite to ensure things were running smoothly. All in all it was a WIN!

June 25, 2010

Congratulations to one of our AE’s, Hillary Gerber, who got engaged last weekend!  We are so happy and excited for you!

June 14, 2010

We are excited to have been chosen as one of Atlanta’s Top Advertising Agencies!  Planet Studio ranked 22nd on the list published in the Atlanta Business Chronicle this week. Go Team Planet Studio!

May 24, 2010

Planet Studio designed an ad for Molnlycke Health Care’s Barrier products, and we are thrilled to hear that the ad won the highest overall score in advertisements featured in the March 2010 issue Materials Management in Health Care. The Barrier ad introduced the idea of "elemental comfort from head to toe" and featured Barrier’s new line of single-use apparel that is not only comfortable, but is also able to protect operating room staff members throughout any shift.

April 30, 2010

WE tv asked Planet Studio to design their 2010 Upfront kit, materials that are distributed by their sales team throughout the year to potential advertisers. At the start of the project, WE tv had just established a new brand look and feel and our goal was to incorporate the new elements in an easy to carry package that would play off the strengths of their new logo.

Planet Studio designed and printed a custom box using the new three-dimensional WE tv logo for the box flap. In addition, we created a brochure featuring WE tv programs, a DVD sleeve and imprint, and a card with information about the new Wedding Central channel.

April 12, 2010

It was full steam ahead for PBS Kids’ Dinosaur Train, as we completed packaging, designed menus, and authored the Dino-Mighty Music DVD! This title was a lot of fun to work on, with the bright colors and high energy of the program. We’re excited for the next Dinosaur Train DVD, as well as several other PBS Kids DVDs coming through later this spring.

April 2, 2010

Planet Studio just wrapped up Blu-ray and DVD screen design and authoring for PBS’ The Buddha and Earth Days. The Buddha is a documentary from Emmy-Award winner David Grubin that tells the story of the life of Buddha and Buddhism’s relevance in modern times. Earth Days, an American Experience title, is directed by Robert Stone and explores activism within the environmental movement told through the stories of nine individuals. Both of these titles are very enlightening, and we enjoyed having the opportunity to work on them!

March 26, 2010

The Association for Professionals in Infection Control and Epidemiology wanted to reach out to their audience to inform them about APIC Anywhere, their online educational center for infection prevention. Planet Studio developed booth graphics for a 10 x 10 booth for the Decennial tradeshow in Atlanta, GA, followed by tradeshow handouts and ads based off that concept to further communicate the benefits of having an online education center that’s convenient and cost effective.

February 1, 2010

The Bunnell Idea Group (BIG), a sales training and coaching firm, partnered with Planet Studio to develop their brand, collateral materials, and web site. We started with the design of their Sales Foundations Course materials titled "GrowBIG", a series of 12 modules and worksheets created to help sales people discover how to implement behaviorally-based selling techniques. We created the overall look and feel, developed images, graphics, and a custom binder to hold all materials. Then we applied that look to a new web site, which we designed and coded. BIG has received great response to the new materials and web site and we’re continuing to help The Bunnell Idea Group, Think-BIG and Grow-BIG.
www.bunnellideagroup.com

January 13, 2010

Hot off the press, the 2010 Rogers Athletic Football Catalog is ready for coaches everywhere to start their football training. Over the past 4 years, the catalog has proved to create awareness of the Rogers Athletic football training equipment and has helped restructure their product line with new graphics, branding and new products.

December 23, 2009

Planet Studio has been busy working with PBS on the packaging, menu design, and DVD authoring for the Super WHY Tool Kit, Super WHY Peter Rabbit, Martha Speaks, Caillou Pretends to Be, and Word Girl KIDS DVDs. Our designers have a blast with these, and sometimes we even learn something new (or that we’ve forgotten)! 

December 10, 2009

Planet Studio recently completed work on various sponsored pushdowns and brandscapes for the Scripps Networks’ websitesfoodnetwork.com and HGTV.com. The Hellman’s pushdown included a Bobby Flay video for a great Thanksgiving-inspired turkey cuban recipe, and the Lowe’s Holiday Brandscape advertised a holiday promotion for Lowe’s, complete with animated elves and games to play once the user clicked through to Lowes.com. 

November 2, 2009

Perfetti Van Melle, the company behind Airheads and Mentos, asked us to design and manage their trade show booth for the NACS Show (National Association of Convenience Stores). Their objective was to communicate to convenience store buyers that Perfetti is a leading confectionary company because of their innovative products and their strong consumer marketing support programs that “Captivate Consumers Consistently.”

Going beyond visuals — we developed interactive activities to drive home the message and draw people into the booth. At the “Sour Lab” station for example, attendees were able to experience the extreme “pucker-ability“ of a new Airheads sour candy. People were greeted by a mad scientist, sampled the new product, and had funny pictures taken of themselves that were later emailed to them with a follow up message from Perfetti.

Based on the photos and the feedback we received during and after the event, it was a big success!

October 5, 2009

CH Advisors, Inc., a specialty consulting firm, selected Planet Studio to develop and design their new website. CH Advisors offers solutions to help employers lower costs and maximize the value of their benefits and retirement plans. The redesigned site helps potential customers gain a better understanding of how CH Advisors differentiates themselves from their competitors.  Partner, Garry McKenna says, "The new website was EXACTLY what we had in mind when we started this process, and it took the professional and creative team at Planet Studio to listen to our needs and to execute that vision."

September 25, 2009

Newly launched network, Wedding Central, has partnered with Planet Studio to develop their Affiliate campaign launch. The network is all about, well, you guessed it, weddings! So naturally the communications created around the campaign were very wedding-centric. Top affiliates nationwide received a high-end network launch mailer that included engraved champagne flutes and a customized champagne bottle that were packed in a custom foam mold and surrounded by silk and rose petals. A printed piece hand signed by Wedding Central’s president accompianed the mailer and an orange bow tied it all together. We have also launched an e-mail campaign that will run through December and will provide interesting wedding factoids and unveil the network’s target audience and programming. Every other month a new mailer will be sent to keep Wedding Central top of mind. A diamond paperweight is next on the list! Who doesn’t love a big diamond?!

September 1, 2009

PBS asked Planet Studio to work on the consumer print campaign for THE NATIONAL PARKS: America’s Best Idea, A film by Ken Burns, that premieres this fall. PBS wanted to recreate a scene from a true story that is mentioned in the film: Glen & Bessie Hyde honeymooned down the Colorado River in 1928, never to be seen again. Our Planet Studio team recreated everything for the photo shoot down to the last detail: boots, socks, coats, pants, worn gloves & hats from the period; we sourced the talent to look just like the couple; and our team even designed & built a replica of the Hyde’s boat! The actors really got into character during the photo shoot and Ken Burns and PBS were thrilled with the final ad. Tune-in to the series premiere on September 23 at 9pm on PBS.

August 3, 2009

Planet Studio is thrilled to announce that all five entries in the 15th Annual Communicator Awards have been recognized for their outstanding creative excellence. Three entries - the Rogers’ Strength Training Catalog, the Georgia Department of Natural Resource’s Anti-Litter Campaign, and The Weather Channel’s Affiliate HD Mailer - all received the 2009 Gold Award of Excellence, the highest honor given to those “whose ability to communicate puts them among the best in the field.” We also received two Silver Awards of Distinction for theMolnlycke Hibi Clinical Compendium and the CNNhealth.com Mailer. Silver Awards of Distinction are presented to those who “exceed industry standards in quality and achievement.” The Communicator Awards is one of the largest international programs honoring creative excellence among communication professionals, and we could not be more excited about our award winners!

July 1, 2009

Planet Studio is thrilled to have two of our design pieces recognized in Print Magazine’s Annual Design Competition! The Regional Design Annual showcases work that is first-rate and represents the best design, illustrations, and photography being produced throughout the United States. Our work competed against nearly 5,000 other entries so we are truly proud of this accomplishment. The winning projects were:

Planet Studio’s Everyday Can Be Special Calendar (self promotion category)
Star Light Drive-In’s Dixie Fried Poster (posters/flyers category)

June 15, 2009

Alaven Consumer Healthcare asked us to design a mailer to introduce Travelan - a new product that helps reduce E.coli attacks when traveling in exotic locations - to travel agencies, doctors, corporate travel departments, and press. To get people’s attention and communicate the product’s benefit, we used toilet images on the outside of the box with the message, “Bathrooms Don’t Count As Travel Destinations.” On the inside, we designed a place setting with Travelan as the main dish because, to be effective, it needs to be taken before every meal. Each mailer included a brochure, a package of Travelan, branded premium items, and a personalized letter that addressed each target’s specific needs. We also included a branded thumb drive with additional information in the mailers going to press. The mailers have definitely caught people’s attention.

June 1, 2009

We are excited to announce that Creative Director James Bizzell and his wife welcomed their first child on May 15 at 1:17 PM.  Lydia Jane Bizzell was born a healthy seven pounds, one ounce.  Lydia and her new parents are all doing well, just in need of a good night’s sleep.  Congratulations!

May 15, 2009

We’re thrilled that we won seven Summit Creative Awards (SCA). The SCA recognizes creative accomplishments of small and medium sized advertising agencies throughout the world. Entries are evaluated based on the strength of the “big idea,” the quality of execution, and the ability to communicate and persuade. We are proud to share the following awards with our clients:  

Planet Studio Everyday Calendar- Gold, Industry Self-Promo

Xiocom Wireless Capabilities Brochure- Silver, Brochure Consumer Products

PBS The War - Silver, Cover Design and Bronze, Printed Materials Campaign

ING Foundation Ads- Silver, PSA/Advocacy Single Medium

WEtv Adsales and Affiliate Campaign- Bronze, Direct Mail B2B Campaign

CNNhealth.com Mailer- Bronze, Direct Mail B2B 3D Single

May 5, 2009

PBS came to us to redesign their DVD packaging. Following extensive brand research, focus groups, data review, and concepts, the end result is a design that retains the integrity of the iconic PBS logo and branding while offering a more contemporary design.

April 29, 2009

We are proud to announce that the Scripps Networks Ultimate Bath Website entry into the Interactive Media Awards (IMA) competition has won the IMA Outstanding Achievement Award with an overall score of 475/500.  The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. The website excelled in all areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism.  The Scripps Networks Ultimate Bath Website played interactive webisodes whereby users could click on the products showcased in each fun and unique bathroom segment and then buy them online.  The site also featured an interactive poll where users could rate their favorite bathroom design, decorating tips, and a send to a friend function.

April 15, 2009

Account Executive Seema Patel tied the knot on Saturday April 11, 2009 to Nik Patel in a traditional Hindu ceremony.  The wedding took place in Shreveport, Louisiana where Seema and Nik were surrounded by family and friends from around the world.  We wish the new couple nothing but happiness.  Congratulations!

April 10, 2009

ING wanted to share their new "2009 Your Number" campaign internally before it launched nationwide. They asked us to design a micro site that would showcase the new TV spots, web banners, and web site, and provide the rationale behind the new campaign. In just three weeks, we designed and programmed the site.

April 6, 2009

We were very excited to learn that our WE tv Holiday Card won a best of category award and our CNN L’Oreal Inspire Summit Program won an award of excellence in the 2009 Print Excellence Competition. The competition, owned and managed by The Printing & Imaging Association of Georgia (PIAG), recognizes printing and imaging companies who combine fine craftsmanship with technology in order to produce outstanding finished products. WE tv came to Planet Studio looking for an end product that said "holiday" but using their brand colors and tone. The result was a fun piece that includes diecuts and glitter, while still showcasing WE tv content.  CNN asked us to design an eco-friendly program featuring special guests and award winners for their Women’s Empowerment Conference. Thanks to Tucker Castleberry Printing for once again delivering excellence.

March 30, 2009

After completing a successful business-to-business mailer designed to create awareness of the new CNNhealth.com web site among media planners, CNN asked Planet Studio to develop a web banner campaign to promote the CNNhealth.com site to consumers. The banners were featured throughout CNN.com and positioned CNNhealth.com as a comprehensive and interactive health and wellness focused site.

March 23, 2009

Planet Studio recently designed the packaging and produced a commercial for Travelan, a new product from Alaven Consumer Healthcare. The product is designed for people traveling to exotic locations where there is a risk of E.coli exposure. Travelan helps reduce E.coli attacks. The spot will initially run as a test in a few local markets.

March 6, 2009

Hot off the press, the 2009 Rogers Athletic Football Catalog is ready for coaches everywhere to start their football training for a winning season. This is the third year that Rogers and Planet Studio have worked together on the catalog. Over the years the catalog has proved to create awareness of the Rogers Athletic football training equipment and has helped restructure their product line with new graphics and branding.

March 1, 2009

The Weather Channel selected Planet Studio to develop an overall graphic design look and feel for its trade materials and sales tools. In addition, Planet Studio also developed a style guide that will be used for all future materials. The objective was to create a design that will easily translate across The Weather Channel’s multiple media platforms.

February 20, 2009

The Georgia Office of Planning and Budget (OPB), which provides the Governor with a recommended state budget every year, hired ScotCro LLC to reengineer its processes in order to increase efficiency. When the restructuring was nearly complete, ScotCro asked Planet Studio to design a graphic that would help OPB employees better understand the overall budget processes and what needs to happen each month. The graphic is now displayed on the walls of the OPB offices, and it was recently featured in Atlanta Magazine.

February 12, 2009

This past holiday season Blu-ray DVD titles were the new rave. We are excited to announce our first completed Blu-ray title, NOVA: Fractals: Hunting the Hidden Dimension. If you’re into the science behind fractals, or want to check out our high-def work, you can pick up a title at shopPBS.org. Planet Studio has been designing and authoring DVDs since before 2000.

February 3, 2009

Did someone say Harry Potter?! You can imagine the excited energy in the studio when we learned that Planet Studio was selected to work with Cookerly Public Relations, to create a presentation to host the Harry Potter Exhibition in Atlanta for 180 Peachtree Exhibitions. We created a custom velvet presentation book containing the pitch showcasing 180 Peachtree Exhibitions of Atlanta as the obvious venue to host the Harry Potter Exhibition.

January 25, 2009

Planet Studio and Alaven Pharmaceutical LLC have teamed up to develop retail packaging, ad spots, and collateral materials for new and existing products. Alaven Pharmaceutical LLC is a specialty pharmaceutical company that develops and markets prescription and non-prescription products that treat women’s health, gastroenterological, and anemia conditions.

January 15, 2009

CNN asked Planet Studio to create an innovative and fun mailer that would generate buzz among media planners around the launch of the new CNNhealth.com web site. We created a mailer that featured a CNNhealth.com branded back massager and information on why planners should "support" their media needs with the new site. Recipients have been contacting their CNN media reps in droves to let them know how much they love the mailer.

January 15, 2009

Insight Healthcare Solutions hired Planet Studio to create the print advertising campaign and develop collateral materials for the new Insight Foot Care Scale. There are 75,000 amputations every year in the U.S. among people with diabetes and most of them could be prevented through proper foot care. The Insight Foot Care Scale incorporates a convenient foot viewing device into a scale, with magnified/lighted mirrors.

January 12, 2009

The 2009 Taliesin Bookstore Catalog has hit the shelves! Taliesin is the home Frank Lloyd Wright built for himself nearly 100 years ago on beautiful, rolling acreage in southwestern Wisconsin. We’ve been designing the catalog for eight years, and we shoot most of the photography ourselves, from sprawling location shots at Taliesin, to detailed jewelry pics done in-studio.

December 1, 2008

We always have fun with this one. Check out what creepy-crawly characters made it on to this year’s Molnlycke Hibiclens calendar. We’ve created calendars for several years – to promote the surgical scrub – and it’s a big hit with Infection Control folks in hospitals.

November 1, 2008

WE tv came to Planet Studio for direction on promoting High School Confidential to media buyers. Planet Studio wanted to introduce something that media buyers would be excited to receive, while remaining consistent with the ad campaign. They not only needed the buyers to open the mailer, but read it and contact their ad sales representative. The solution: a custom printed piece that included a $10 iTunes gift card and instructions that drove recipients to a custom created iMix with songs hand-picked to describe the stars of the show – the 12 young women that High School Confidentialfollowed for four years. The mailers were a success, reaching 600 media buyers and bringing in over 100 calls to WE tv ad sales representatives.

The Weather Channel (TWC) came to Planet Studio to drive the announcement of its High-Definition offering and educate clients on weather’s relevancy and impact on consumers. While most cable and satellite executives may find it challenging to read through the trade magazines, TWC researched alternative methods of communications that would both reach their target audience and that would break through the clutter of traditional trade advertisements. This piece had to be effective, compelling and showcase the nature and beauty of its HD content. A targeted direct mail piece was developed, which featured breathtaking imagery and interesting facts that spoke to the relevancy of The Weather Channel HD. This mailer helped further build relationships, positioned TWC HD as a revenue generating addition to operator lineups, and ultimately kept TWC HD top of mind. The HD direct mailer was effective, from both impression and budgetary perspectives. 

PBS challenged Planet Studio to create a cohesive campaign for THE WAR that would encourage a diverse target audience to not only tune-in to the program, but also drive viewers online to THE WAR website and increase DVD & Book purchases. Planet Studio exceeded expectations and THE WAR became the most watched series in the last ten years on PBS. It also sold over 200,000 copies of the DVD during the first month of availability. 

"It’s an honor to have all of our hard work and time acknowledged in this fashion," said Jamie O’Donnell, Planet Studio’s Vice President. 

The Mark Awards competition is a member service of the Cable & Telecommunications Association for Marketing, and recognizes outstanding achievement and excellence in marketing from networks, cable companies, and suppliers. The Mark Award represents the peak of marketing accomplishment in the cable business. Award recipients are known throughout the cable and entertainment world as "best in class."

October 31, 2008

As agency of record with Mölnlycke, we know the Barrier product line inside and out, and we flexed our rebranding muscles on this project. The outcome was a piece that showcased the new line of products and presented it in a way that was attractive and exciting to surgeons and hospitals nationwide.

October 6, 2008

The Surgery Center Mailer was the first initiative from a company-wide strategy for Molnlycke Healthcare to leverage and market all their brands together. The campaign of "Partners in Protection" was developed as a way to speak to audiences about the overarching benefit of protection. It was also an opportunity for Molnlycke Healthcare to resonate with the new surgery center market.

July 21, 2008

We love all interactive projects, but it’s really cool when we have the opportunity to design something in tandem with a blockbuster film. We worked with CNN and designed the sweepstakes components and banners for the Burn After Reading Sweepstakes.

May 26, 2008

Planet Studio received the Web & Interactive Marketing AMY Award for their work on the Rogers Athletic "Build Your Own Sled" website. Planet Studio developed the site to help generate sales leads for customized Rogers Athletic football blocking sleds. The objective was to make it easier for customers to customize their sled online with the colors and accessories available, and select payment options without having to call a sales represenative. Rogers Athletic wanted the customer to virtually see the product before purchasing it. Rogers Athletic has had over 3,000 custom sleds built via the website since the site launched in March.

The Georgia Anti-Litter Campaign received the AMY Award in the Visual Branding/Identity Business to Consumer category. Cookerly Public Relations came to Planet Studio requesting help with creating the brand identity for the litter abatement campaign, and executing a comprehensive communications program that would inspire Georgians to take action to eliminate litter. The campaign elements needed to be easy for affiliate partners and other entities to use, as they would ultimately be responsible for the media purchasing and placement. Requests for "Litter. It Costs You." collateral materials were immediate after the launch. Stakeholders and partners in governmental organizations from across the state recognized the usefulness of all the materials.

The main objective of the American Football Coaches Association (AFCA) tradeshow graphics was to draw attendees to the Rogers Athletic booth to experience their new line of weight equipment (Pendulum) and feature some of their new and existing football training equipment. Rogers Athletic and Planet Studio teamed up to create the Pendulum Road Tour trailer, a mobile marketing trailer that traveled nationwide to introduce the new equipment, with the AFCA tradeshow being the first stop. The trailer was a success; it created a buzz throughout the entire venue and left competitors in awe when the mobile marketing trailer was being brought into the facility. As show attendees started trickling in, more and more attendees and competitors were interested in the new products and getting a chance to talk with the sales rep to get more information.

PBS’s THE WAR challenged Planet Studio to create a cohesive campaign that would encourage a diverse target audience to not only tune-in to the program, but also drive viewers online to THE WAR website and increase DVD & Book purchases. Planet Studio exceeded expectations and The War was the most watched series in the last ten years on PBS. It also sold over 200,000 copies of the DVD during the first month of availability.

May 10, 2008

Planet Studio is honored and excited to receive these awards. "It’s an honor to have all of our hard work and time acknowledged in this fashion," said Jamie O’Donnell, Planet Studio’s Vice President. Danielle Lawn, Director of Interactive Services and Account Executive on all three campaigns added, "It’s exciting when we are recognized with such a prestigious award. Our team gives their all everyday and it’s great clients and awards like this one that help keep us moving forward."

PBS’s THE WAR challenged Planet Studio to create a cohesive campaign that would encourage a diverse target audience to not only tune-in to the program, but also drive viewers online to THE WAR website and increase DVD & Book purchases. Planet Studio exceeded expectations and THE WAR was the most watched series in the last ten years on PBS. It also sold over 200,000 copies of the DVD during the first month of availability.

Again, PBS came to Planet Studio to design the ads for their Key Icon Series, a campaign aimed at recovering lapsed PBS viewers. Planet Studio had to incorporate images from six PBS brands and tie them together with a similar message. The "Save Your Nights" campaign emerged and resulted in a 5% gain in ratings over the previous year.

Scripps Networks presented a unique challenge to Planet Studio with the Ultimate Bath Website project. This project entailed creating an environment that showcased 10 ultimate bathroom videos, images of each ultimate bathroom (with interactive product hot spots that linked users to a retail page where they could purchase the products showcased), a favorite room poll, and "Email a Friend" function. Scripps Networks was so pleased with the work created that they asked Planet Studio to work on the subsequent Ultimate Spa Website.

Promax is the world’s premier body for promotion and marketing professionals working in electronic and broadcast media. The Promax|BDA Awards include more than 600 categories, and are regarded as the most prestigious for creative endeavors in this field.

May 5, 2008

Planet adds a new member, and a new capability to its growing team - Brian Rogers, 3D graphic artist. "Brian brings a very specialized talent to the studio that opens doors for client opportunities that we otherwise would not have," says Larnie Higgins, Owner & Creative Director of Planet Studio. An example of this is the Rogers Athletic catalog. The client needed to have complete catalogs to distribute at trade shows, however, most of their equipment was still in production and therefore could not be photographed. No photos makes it hard to develop a catalog! Brian rendered the products for the catalog and the client was thrilled with the outcome (and so were we).

March 10, 2008

Planet Studio developed two ad spots for Alaven Pharmaceutical LLC that aired on national television stations. Alaven Pharmaceutical LLC is a specialty pharmaceutical company that develops and markets prescription and non-prescription products that treat women’s health, gastroenterological, and anemia conditions.

January 28, 2008

ING North America Insurance Corporation selected Planet Studio to develop the advertising campaign for the 2008 ING Marathons which took place in 8 cities in the U.S. throughout the year. Planet Studio was responsible for all print ads, PA announcements, expo banners, and signage. In addition, Planet Studio developed the print advertising campaign for ING Run for Something Better®, a program created by ING to help fund running and physical fitness education programs in schools. In February of ’09, we were selected as an AMY Awards finalist for the ING Marathon print campaign.

January 7, 2008

The Rogers Athletic Pendulum Road Tour graphics were a blast to work on. The truck toured nationwide going to tradeshows and college campuses. Inside the truck attendees could see the Pendulum eqiupment in action and watch demos on the flat panel TV screens. You never know if you’ll see this snazzy truck design on the highway so be on the look out!

November 19, 2007

ING and Planet teamed up again for another campaign run. This time we focused on something everyone is familiar with – resolutions and money! Check out what we came up with.

October 15, 2007

Planet Studio rebranded Southern Polytechnic State University (SPSU). We designed a new logo, mascot, style guide and outfitted SPSU with a whole new look, even down to the university police car decal!

June 16, 2007

Planet Studio has worked with with Scripps Networks on sweepstakes design and programming, interactive banners and micro sites for Food Network and HGTV (we can’t help it, we love food!). We’re really enjoying working with the SNI team! Check out some of the fun stuff we’ve worked on.

June 02, 2007

Starting in June, Planet Studio delivered a series of promotional mailers for WE tv. The mailers highlighted a new WEtv series premiering that month. Mailers were customized and sent to both WEtv’s Ad Sales and Affiliates. The program received a lot of buzz and the mailers will continue through 2009!